Christina Ebert

Service Design & Design Thinking

 

My role

  • Workshop conduction with all 3 project stakeholders
  • User Journey Generation
  • Persona Creation
  • Wireframing
  • Information Architecture
  • Project leading

THE CLIENT

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The process was broken into 4 stages—Discover, Define, Develop and Deliver,

Project goal & description

The UX Center of Excellence will provide Volkswagen business with the knowledge, methods and tools to create welcoming, confident and delightful user experiences that will drive ease of use, efficiency and productivity for Volkswagen branded software and platforms.

 

Project Overview

 
 

 

Based on market and user insights , the driver slides serve as input material for workshops and sessions. 

Their purpose is to provide insights on market and user expectations, the extracted external knowledge based on various topics, will provide participants a perfect position to create on the edge, user centered ideation concepts and service ideas.

 
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Driver Slides

Service Design & Design ThinkingToolkit

-- UNDER CONSTRUCTION---

The Driver Slides are the project result of the ED-2 SERVICE DESIGN PROJECT 2016, a collaborative effort of BMW Design and the BMW Group Designworks Studio in Munich. 

 
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Future of Entertainment

Trend Research

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IOF -Interior of the Future

UX Research

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